HEADHUNTERS SAYS: $349 for a soft cooler! Yes. And that's what everyone said about the YETI Tundra when it was released. And like the Tundra, the YETI Hopper 30 Soft Side cooler brings a whole new level of performance and durability to the world of beverage tech. While we doubt you'll see a lot of these in guides boats (they'll stick to there 65 Tundra's), these may be the perfect cooler for the masses. Just enough room and you can squeeze it into a whole lot of other places in your boat or raft. And how about tailgating? The path to the dock at the cabin? From the car to the marina? Lots of reasons you might want one of these, but the most important are the reasons we can't think of...
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